Investment arm In-Q-Tel is funding Visible Technologies, making its online brand analysis capabilities available to U.S. intelligence agencies.

Businesses are increasingly looking to social media to monitor and manage their brands online. U.S. intelligence agencies now have similar capabilities as part of their technology portfolios.

In-Q-Tel, the investment firm established by the CIA to support U.S. intelligence agencies, has invested in Visible Technologies, a start-up that monitors social media content on the Web.

U.S. intelligence organizations could use Visible Technologies’ service to monitor and analyze public opinion on the Web, much as private sector companies do.

Visible Technologies’ TruCAST engine “casts a net on whatever the client wants to know more about,” said senior VP Blake Cahill. TruCAST pulls information from blogs, Twitter, Flickr, YouTube, news sites, and Web forums, though it can’t reach into places like Facebook and MySpace where users have set privacy controls. Using that information, companies can run sentiment and relevancy analysis, look at a commenter or blogger’s level of influence, and search for posts based on defined criteria.

Visible Technologies has been focusing increasingly on the government sector, and it has done some work through the General Services Administration, according to Cahill. Concepts & Strategies, a consultancy that advises the Department of Defense, is one of its partners.

In-Q-Tel has invested in more than 175 companies, including ArcSight (security information management), Lucid Imagination (open source search), Endeca (search), Adapx (smart pens) and Keyhole, the developer of foundational technology used in Google Maps.

Visible Technologies has raised $23.5 million in funding since its inception in 2005, including $8 million since December. Terms of In-Q-Tel’s investment weren’t disclosed.

InformationWeek Analytics has published a report on the 10 steps to effective data classification. Download the report here (registration required).

The FBI’s Data-Mining Ore

Composed of government information, commercial databases and records acquired in criminal and terrorism probes, the FBI’s National Security Branch Analysis Center is too broad to be considered mission-focused, but still too patchy to be Orwellian. Here’s the data we know about.

• International travel records of citizens and foreigners

• Financial forms filed with the Treasury by banks and casinos

• 55,000 entries on customers of Wyndham Worldwide, which includes Ramada Inn, Days Inn, Super 8, Howard Johnson and Hawthorn Suites

• 730 records from rental-car company Avis

• 165 credit card transaction histories from Sears

• Nearly 200 million records transferred from private data brokers such Accurint, Acxiom and Choicepoint

• A reverse White Pages with 696 million names and addresses tied to U.S. phone numbers

• Log data on all calls made by federal prison inmates

• A list of all active pilots

• 500,000 names of suspected terrorists from the Unified Terrorist Watch List

• Nearly 3 million records on people cleared to drive hazardous materials on the nation’s highways

• Telephone records and wiretapped conversations captured by FBI investigations

• 17,000 traveler itineraries from the Airlines Reporting Corporation

Read the full article at Wired.com here.